Adapts to your culture
You can choose whether or not feedback should remain anonymous. If giving and receiving transparent feedback is a strong part of your corporate culture, the platform can be adapted to incorporate this.
Anonymity breaks the ice
Give everyone the option to send feedback anonymously. A private environment will encourage your employees to have honest conversations. This will gradually assist everybody to become comfortable with face-to-face feedback.
Create a culture of honesty and trust
Encourage your team to express feedback they wouldn't normally share. Honesty and trust is key to more actionable feedback. In the unlikely event that feedback is deemed inappropriate, users can easily flag feedback and managers can clarify misunderstandings immediately.