Since Delaware broke new ground by sanctioning online casinos in 2012, the love affair for American iGaming has been a non-stop roller coaster ride. Today, seven states support regulated online casinos, with the chance that other states like New York and Georgia may come online.
With so many new members joining the online casino ranks, the need for order, timely customer support, and online security has never been more important. Thankfully, AI continues to show how invaluable it is in the modern-day AI process.
AI for Online Security
Of all the organizations hit the hardest, casinos have been especially targeted and on the painful end of ransomware attacks. Cybercriminals cause trillions in damages. Besides ransomware, these sophisticated cybercriminals use malware, viruses, and DDoS attacks to cripple online casinos. So, you can see why many of these sites have many sleepless nights.
With AI and its algorithms, online casinos can use predictive analysis to help them weed out bad actors. The best way AI protects an online casino’s network is during the registration process. This is why many iGaming sites use AI in the multi-factor authentication process.
By analyzing the data and matching it up with other variables like social security numbers, quickly and often, the right decision will be made. For those who upload photos as part of the registration process, AI can be used to weed out fakes and possible bad actors.
Even for current members, AI can be used to monitor their behavior. For example, are they trying to force login or using another member’s details? AI, through its models, can quickly identify this threat and isolate it from the rest of the pack.
AI’s Role in Financial Security
One of the biggest needs for AI at online casinos is safeguarding financial information. With so many members making deposits or processing withdrawals, an online casino staff is going to need help keeping up with all those demands. For example, if a member normally deposits up to $200, and suddenly makes $2,000 deposits, that behavior is out of the ordinary.
AI can take quick and decisive action to see if this is a fraudulent member or if the account is somehow compromised. It might freeze the account and activity until the rightful member can verify.
On the other hand, if a member is making unusual withdrawal demands, AI can quickly sniff this out as well and take decisive action. This is why many online casinos use AI to verify logins to help prevent this type of account abuse or the abuse of casino promotions like free spins and other comp perks.
AI Can Make Personal Recommendations
It’s common for members to have strategy guides at today’s online casinos. Taking it one step further past free play, AI can also assist each member in improving their table game skills to increase their chances of winning. Based on studying why a player bets a certain way or draws a third card, like in blackjack or baccarat, each member can work on their weaknesses to get better results.
AI for Customer Support
Besides offering a variety of games and user-friendly payment options, supportive and available customer support is essential for any online casino. To help save on cost and improve performance, online casinos continue to rely on AI to provide round-the-clock live support. AI’s efficiency has become so profound that members can often have their issues handled and resolved to their satisfaction within minutes.
Final Thoughts
As technology and mobile gaming continue to improve, so will AI’s models and algorithms. To stay ahead of cybercriminals, AI is becoming the lifeline for online casinos and a formidable weapon that they can trust. By maintaining their brand reputations, an online casino’s bottom line is set to grow as more players put their trust in them.
Given the diverse regulations governing gambling establishments globally, adhering to local laws is imperative when indulging in the thrill of gambling.