Business

How Does the Visual Affect Our Desire to Buy?

Visual content is one of the most powerful tools of a marketing strategy because it has a greater impact on people's minds. It has long been known that visual content is perceived more easily than text content. Moreover, our brain stores 80% of what we see, but only 20% of what we read, and 10% of what we hear. How Does This Work? Visual communication is...

5 Ways a POS System Can Save You Time and Money

Retail technologies are constantly improving that allows businesses to develop their operation. Upgrading your traditional cash register into an improved POS system, like Me-Pos, will help you save time and money. POS systems improve operations, offering cost and time savings. Here are 5 practical examples for businesses. 1. Streamlined Sales Processes One of the most significant benefits of using a POS system is the ability to streamline...

9 Key C-Suite Roles Explained: Who Does What in the Corporate World?

Understanding the various positions within a company's C-Suite can be daunting, especially for those new to the world of business. In this blog, we will provide a breakdown of nine key C-Suite roles and their responsibilities. By delving into each position's distinct contributions, you will gain valuable insights into the dynamic landscape of corporate leadership. Chief Executive Officer (CEO) The CEO is like the captain of...

10 Reasons to choose Zoho CRM for your Small Business

In the rapidly evolving digital landscape, selecting the right CRM system can significantly influence the success of a small business. Zoho for small businesses emerges as a compelling solution, offering a blend of functionality, scalability, and cost-efficiency that caters specifically to the unique demands of emerging enterprises. The forthcoming sections will delve into why Zoho for small businesses is increasingly recognized as the best CRM system...

Email Subscriber Metrics to Measure the Effectiveness of Email Campaigns

Research shows that open and unsubscribe rates are the least dependable marketing metrics. Therefore, which criteria should you rely on to evaluate the effectiveness of email marketing? The list of email marketing metrics to track should offer you some helpful insights. Now, let’s get deeper into 5 of these email performance metrics. 1. List Growth Rate Let’s kick things off with a list growth rate. In addition...

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